Advanced Internet Marketing Coaching Call

For over 10 ten years, Craig Proctor made between $1,500,000 and $2,000,000 in commissions DIRECTLY from leads generated with his SuccessWebsites!  On this call, Craig and his Internet expert, Stephen Raitt, will teach you the secret of his success on the Internet and how YOU can duplicate it quickly and easily.  Craig and Stephen will lead you step-by-step through what it takes to get your websites up and promote them to maximize your results quickly and easily.  Whether you're new to the Internet or a seasoned veteran, you don't want to miss this call.

RESOURCES:

SuccessWebsite.com/blueprint.pdf SuccessWebsite.com/campaignchecklist.pdf
SuccessWebsite.com/HDX
SuccessWebsite.com/smssignriders

 

SuccessWebsite Online Learning Center

  • Login to your SuccessWebsite Command Center: YourDomainName.com/control
  • Click on the Learning tab at the top of the screen.
  • Internet Marketing Jumpstart
  • Call 1-800-361-9527 x1200 to schedule your free One-on-One Action Calls

 

Step-by-Step Roll-out of Your Internet Presence

#1: Develop Your Direct Response Web Site

The Internet offers a non-threatening and hassle-free way to gather information

  • Discussion of Top Visitor Response
  • When they visit your site, what would you most like them to do?
  • Ultimate Goal:  Get visitors to your site to both identify and pre-qualify themselves.
  • Best direct response techniques


#2:  Maximize Your Response Percentage

    Direct Response Process:  TEASE - CAPTURE - ACCESS
  • Tracking Your Leads
  • Dual Websites:  Branded and Unbranded
  • Multiple “Benefit-Rich” Domain names


#3: Make Sure You Have a Follow-Up System

  • MyLeads - SuccessWebsite Command Center
  • Automated follow-up system – Stay-In-Contact
  • Call the prospects using a pre-written follow-up script.  DON’T SKIP THIS STEP.
    • Establish top-of-mind consciousness in a non-threatening manner
    • Probe them with qualifying questions
    • Schedule an appointment if they represent an immediate opportunity.


#4: Start With The Best Campaigns

What’s working NOW?

  • Buyers:
    • Foreclosure Property Lists
    • Area Hot Lists
  • Sellers:
    • Online Home Evaluation
    • Find Out What The Home Down The Street Sold For

SuccessWebsite.com/campaignchecklist.pdf


#5: Cross-Promotion - Supplement Your Existing Promotions

  • Golden Rule of Promoting Your Site:  Every time you use your website address, you MUST include a tagline that provides a strong and compelling reason for someone to visit your site.
  • Leverage your existing marketing:
    • Stationary, Letterhead, Business Cards
    • Correspondence (add a note or P.S. about your web site)
    • Telephone (Voice mail message, strange greeting)
    • Listing Signs / Sign Riders (View this home on my website)
    • Postcards
    • Flyers/Information Tubes (one side with info on the property, the other side with tease copy for all the great information they can find on your site)
    • Talking House (be sure to include teases about your web site)
    • Billboards
    • Editorial-Style Advertising
    • Classified Advertising
    • Automobile painting


#6: Classified Ads

  • Newspaper classifieds
  • Search online for local classified sites
  • Free online classified sites:  CraigsList.org, Kijiji.ca, BackPage.com, eBay classifieds, OLX.com + more


#7: Leverage Your Listings

SuccessWebsite.com/smssignriders

  • SMS/Text Messaging sign riders
  • Listing flyers/Information Tubes
  • Don’t forget to integrate your website into your listing and buyers presentations
  • Integrated mapping and satellite imagery
  • Your listings are automatically syndicated
  • Do-It-Yourself Virtual Tours
  • Single Property sites


#8: Google Adwords Pay-Per-Click

  • Google Adwords is the place to start.
  • Choosing keywords.  Hundreds of peripheral/regional keywords.  Must be relevant.
  • This is an excellent test vehicle.
  • The goal is to generate some traffic now to see how they react and perfect your system.
  • Initial budget doesn’t have to be large $10+/day.


#9: Your Own Custom Listings Portal (HDX)

SuccessWebsite.com/HDX

  • Multiple area and price specific hot list pages.
  • Automatically fulfill hot list requests.
  • Allow you to see exactly what properties your visitors are looking at.
  • Buyers In Waiting


#10: Facebook Pay-Per-Click

  • Setting your demographics.  Who do you want to target?
  • Initial budget.


#11: Paid Links / Banner Advertising

  • Use search engines to identify good sites:  Newspaper and TV station sites
  • Banner advertising can be expensive.
  • Network banners are probably useless for most agents.  Don’t want to do “run of site” on major sites.
  • Must be very targeted and regionalized.


#12: Joint Ventures / Affiliates

  • Leverage your existing relationships with your "affiliated partners" to generate an ongoing stream of referrals and, at the same time, get them to pay for your site through advertising.
  • Who are the best referral partners?
  • How do I select my referral partners?
  • How much should I charge them?  Two-options (Fixed fee, Let them choose)


#13: Social Media

  • Facebook, Twitter, etc.
  • Very labor intensive
  • Difficult to track results   


#14: Advanced Search Engine Optimization

    • The majority of real prospects will NOT come from search engines.
    • Doing search engines properly is VERY labor intensive and potentially expensive
    • A ongoing commitment to creating new content may be required (blogging)