Managing Your Marketing Campaigns Has Never Been Easier

Advertising is a critical component in generating leads.

Generating traffic to your website is vital for the system to work. You can have the best Realtor website, but what good will it do if nobody sees it?

Getting prospects into the doorstep is the first step in converting them into a lead and a promising client. This doesn't mean that you have to be a marketing expert to administer and understand how and which advertising medium to gear your marketing dollars towards. Marketing with classified ads, advertising online, (for example with, Google Pay-Per-Click), or with free online classified sites such as Craig's List, you will generate curious onlookers to your site.

In our extensive work with Direct Response Marketing we have come to know that this marketing technique is by far the most strategic type of marketing, as it provides you with a steady stream of pre-qualified leads. Why are they pre-qualified? you say: The prospects are pre-qualified because they have made an effort to seek out information that they would only be interested in if they were ready to do business.

Your business, marketing/lead flow is your responsibility.

We provide you with the means to run multi-medium advertisements. You have access to a library full of tried and tested Craig Proctor classified and editorial ads. You also have the ability to get your listings automatically submitted to FREE leading online classified sites such as Google, Trulia, Vast, Oodlewith Listing Syndication, and can have us set up and manage your Google Pay-Per-Click account with hundreds of keywords and popular ads, but it's up to you to take the initiative and take advantage of these tools.

MyCampaigns - Our Next Level in Ad Campaign Management will Keep Track of All Your Print and Online Ad Campaigns

Now, you'll effortlessly be able to keep your running and non-running ads organized in one place, online in MyCampaigns™. In each virtual ad campaign file, you will know exactly which media provider you're running the ad with, when your ad begins running and ends, and how much you are paying for the ad. This means no more scribbled on sticky notes and un-called for confusion. MyCampaigns™ will manage and separately track each campaign, be it ads you're running in the local newspaper, every single pay-per-click advertisement, and each listing that has been submitted to Free Online Classified sites through Listing Syndication.

It gets better.

Let's take this exceptional tool even further. MyCampaigns™ also allows you to easily manage your own domain names by giving you the ability to point domain names to the landing page of your choice. This tool targets the ability to set up your domain name forwards within minutes anytime day, night or weekend, without wasting time emailing or talking to support to set this up for you. And the best part of all, you will know exactly when you can start running your ad. Green means go! A green checkmark beside the ad indicates the domain name is successfully pointing to the landing page you specified and your ad is ready to run. It's as simple as that! You'll never have to be unsure if your domain name has been successfully forwarded to your landing page.

And it gets even better. What if You had Access to a Library full of Tried and Tested Ads?

If you've been trying to administer your own advertisements, from the tedious task of writing them up and getting them to your media outlets, you know how time consuming and frustrating it can be when you're constantly double guessing yourself about what to write and if it will be effective. You have experienced first hand how hard it is to keep track of those campaigns, when they begin, when they end and how much you've spent on them. All in all, it's a job in itself, where you've plugged in countless hours that could have been spent on following up with leads.

A library full of tried and tested ads would mean no more spending quality hours trying to come up with the right words. No more frustrating double guessing your sentences and paragraphs, you can totally and outright eliminate the task of making up marketing ad campaigns that may or may not spark a response.

With MyCampaigns™, you'll have the ease of administering ads with the help of a comprehensive full fledged Ad Library full of tried, tested and proven to work classified and editorial ads ready for you to use. Just about any subject you can think of, you will find it in this library. Within minutes you can shoot off your ad to the media provider, be it by fax or email. Let me tell you a little more about these ads; these are the very ads that Craig Proctor and his team use and have always generated a great response for him and are sure to work for you! So, there is no reason to re-invent the wheel, just pick the Direct Response Ad Campaign you would like to run and submit it to your local paper. With the handy email tool, you can shoot off your ad right from your site with a click of a button, without having to do anything else.

Think about how much time and aggravation this will save you!

Why We Recommend Running Benefit Rich Classified Ads

We recommend running classified ads; they are cost effective and give quick results! Think about it, almost everyone looks through classifieds when looking to buy or sell something, and real estate is no exception. You've probably done it yourself. The nature of classifieds also allows you to target the area you want. And local leads are always quality leads as they already reside in the area, so surely you'll be able to service them.

With this being said, you need to be very specific about the market you are targeting. Even if you service all markets, (for example, upscale and mid-size homes), when administering your advertisements, you want to be as specific as possible. Simply saying 'you are the agent to call' if someone is looking to buy a home, won't cut it! And many agents are doing this with no luck. Instead, you want to offer a targeted group a compelling reason to visit your website. Let's say this week you're planning on running a classified ad targeting first time homebuyers, your unique selling proposition in this ad will be something along the line of "Stop Renting" or "First Time Homebuyers" instead of something general. Now, your ad will directly speak to first time home buyers giving them a compelling reason to raise their hand.

Editorial style ads are also effective in sliding beneath the reader's advertising radar, as editorials read like informational articles free of a hard selling proposition.

With this being said, the advertisements you run, as simple or elaborate as they may look, (with either short 3 liner paragraphs or half page editorial style appeal respectively), there are many important components that makes them effective in eliciting a response. And, if any one consideration is lacking, it can take your whole campaign down, creating a ghost ad that prospects overlook, and most importantly, money is wasted on your part. Busy as most realtors are, quickly creating, giving it a one over, and submitting half an hour before the cut-off time, these essential components can easily be overlooked. Even more cumbersome and money-consuming is when you have a marketing agency or "local specialist" creating and administering ads for you, charging you an elaborate premium for something you can have total control over with a little help from your site's advanced technology.

Your Ultimate All-In-One Marketing System

MyCampaigns™ seamlessly works hand in hand with TrackMySuccess™ which tracks each ad, whether it be classified, in print, online, through pay-per-click, or from Listing Syndication through a unique tracking code assigned to each. This ultimately prevents you from spending money on ads that get you few or no leads. You'll know exactly how many visits you received through your various ads and how many of those visitors became leads. You'll never again waste money on advertisements that don't work!

The bottom line is, in order to generate leads, you need to administer effective marketing techniques that elicit a response. Doing so with MyCampaigns™ will give you that edge and provide you with the ability to easily keep on top of your marketing investments.