
The Stay-In-Contact Newsletter is much more than just a simple
auto-responder. The Stay-In-Contact Newsletter is an automated email
broadcasting system that sends follow-up email messages. Educational email
courses show your NOW and SOON customers that you've got the expertise and
services to help them save thousands on the sale and purchase of a home and
remind your FUTURE customers that you're still around. And, it's so
effortless that you'll never again have to worry about sorting out
tire-kickers and time wasters from real prospects.
You can be sure that all prospects will receive your newsletter
automatically every two weeks for the critical first six months and then
every month thereafter. In fact, they can even sign themselves up for this
service on your web site - you don't have to do anything! For example, when
dealing with prospects who are actively or soon to be "in the market", the
Stay-In-Contact Newsletter will send them a 12-part course entitled "Insider
Real Estate Secrets Revealed" delivered by e-mail, in 15 day intervals.
Installments of this course include information about obtaining the best
mortgage; how to set the right price to sell your home; how to "dress up" a
home for sale; smart questions to ask before listing with an agent; and so
forth. The whole "course" is designed to promote the agent sending it out -
YOU! It positions you as a true "expert" who is "helpful", not just
pitching yourself.
A second newsletter is also updated for you each and every month with new
content. The content provides useful household tips and information that
will be of value to everyone, not just those who are actively buying or
selling real estate. Each month Stay-In-Contact will automatically notify
your subscribers that the latest version of your newsletter is now available
on your website. This gives you automatic, regular and continuous
communication with your unconverted prospects, as well as past and present
clients, who have not used your services for months or even years. It also
includes several viral marketing features which allow your newsletter to be
easily passed around from subscribers on your list to their friends and
family. There is no better way to cultivate easy referral business.
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