Give Your Marketing Efforts a Big Jolt With More ‘YOU’
 In my experience with working on lead generating strategies for realtors I’ve understood that there is yet another type of promising site visitor that needs to be paid attention to. Unlike a visitor that doesn’t know you at all, this visitor has heard of you, overheard someone talking about you, seen you on a billboard, or perhaps is a past client. These include all the people in your accumulated network. Because these visitors already see you as a trusted information provider, it is important for them to work with you.
Your “sphere of influence” contributes to a large part of your business and can’t be undermined, which is why I think it’s critical to impress these prospects, build your credibility with them and make the interaction personal. They have already come looking for you, now it’s your job to astound them, and reel them in closer to quick conversion.
The way I look at it is that you’re not really creating a ‘brand’, instead, with referrals and past clients, your ‘sphere of influence’, a brand is automatically created.
Strengthening That Brand
In some cases, such as with a past client, they are already partially converted. They’ve already worked with you, were satisfied, and are back again to enlist your services once more, and the information on your site is just a bonus resource. But, with other prospects who kind-a-sort-of know you, need you to reinforce your reputation. They need a little extra jolt to push them over the conversion line.
Personalizing the Interaction Between Your Prospects and Your Site With Some Pizzazz!
With all the marketing glitz and glamour everyway we look, virtual this and that’s and neat cyber ornaments span across the web.
Now, welcome to the ‘Maximum Referral, Sphere of Influence’ realtor website of the future, and as the cliché goes, the future is now. We all value a personal touch, a human factor in a virtual medium. Real estate branded websites have reached this very plateau of personalization. Your branded site can come to life with a flicker of your attitude and dash of personality by placing your persona directly on your site, literally! Picture it, a custom digital video recording of yourself as a spokesperson, a miniature virtual you, on your site gesturing to live buttons, prompting your prospects to click on them. Physically conveying where prospect is to click gives them an immediate ‘call to action’ with a higher probability of them following your direction.
They Will Hear You Out!
By personalizing audio on featured or all webpages, describing each offer, tip and concept in your own words will add to your virtual persona and uniqueness.
These added branding features personalize the interaction between your prospect and your website and will make your prospects more responsive to dealing with you. Especially when you give them the initial follow-up phone call, having a persona of you in their mind will make the call much more comfortable.
Multi-Medium Reinforcements Make Sure Your Message Gets Across!
Having multiple communication mediums on your site reinforces the message you want to get across multiplied by three! The prospect will be drawn in by which ever one appeals to them the most, significantly increasing the chances of a prospect following up on your ‘call to action’. And, will make them more receptive to your information. Not only can they read the vital information your trying to convey, but now HEAR it and SEE it too!
‘You’, The Tech Savvy Up-to-Speed Realtor
These features will definitely not go unnoticed and will be appreciated by the prospect, viewing you as a tech savvy realtor who’ll use technology to their advantage when prospecting a home or marketing their home for all it’s worth, leaving no medium unturned. |
