 Here's a scary thought: even if you've been selling a lot of homes, your business may only be treading water. Because once you've sold your listings, where are the new listings going to come from?
Most unsuccessful real estate agents struggle because they get caught up in chasing Deals. This is, of course, understandable - buying and selling homes is what agents do. The problem is that by putting all your focus on Deals, you miss out on the other dimensions that can be used to expand your opportunities, growing your business without the crushing workload many agents face.
Top producing real estate agents understand an important secret: to achieve maximum success, your business needs to grow in 3 Dimensions - Deals, Leads, and Influence. All three dimensions reinforce the others, and while they don't have to be balanced, or exist in equal proportion, the successful agent keeps all three in mind.
The 3 Dimensions of Leveraging
Your Listings
The LeverageYourListings Solution, provides you
with tools
and strategies
you can use to achieve
results in each dimension.
Close More Deals
Sell properties, earn commissions, sign buyers & sellers to contract, and obtain more listings |
The Deals Dimension involves all aspects of doing business as an agent, including selling properties, earning commissions, contracting with buyers and sellers, acquiring listings, and more.
The LeverageYourListings Solution provides you with the tools to help you market listings at a higher level, providing services that are usually only available from full-service brokerages, without excessive costs or drains on your time.
But there is more to your business. Growth in the other two dimensions actually helps you obtain more Deals, and you do it with less work.
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Generate More Leads
Market listings to generate a maximum amount of buyer and seller leads |
The Leads Dimension focuses on generating a maximum number of new buyer and seller leads for each listing you market. Leads are important, because they are not just a potential sale or new listing - they can also be a source of referral business, and future or repeat business, if you treat them right. Here we’re looking at how to turn a listing into a lead generating machine, how we can get people to pick up the phone to talk to you, even if they’re not interested in that particular listing.
The LeverageYourListings Solution's online marketing tools catch the attention of prospects and compel them to contact you, resulting in a steady stream of new leads without having to actively work to get them using methods such as cold calling. The leads contact YOU instead of you having to do the work of hunting THEM down.
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Gain More Influence
Market listings to generate a maximum amount of buyer and seller leads |
The Influence Dimension is all about strengthening your brand, getting yourself noticed, and increasing your market presence. When you grow your Influence, your efforts in the other two Dimensions become easier, because Influence attracts new leads to you and motivates them to want to work with you. It also establishes "top-of-mind" status in new buyers and sellers, so you are the first one they think of, and call, when they're ready to enter the market.
We can sometimes get caught up in thinking that the only way to establish market influence is by selling homes, and often think of the number one seller as the market leader. But the reality is, your Influence is only determined by how well known you are. The agents who sell more houses are well-known simply because they are selling a lot of houses - those property signs are up all over the place. But the top seller in your marketplace is not necessarily the one with the most Influence.
With the LeverageYourListings Solution, you have a set of tools that turns each of your listings into a bonus marketing opportunity to get your name out there, promoting your brand along with the listing itself. And with the wide range of tools provided, you can broadcast your message to prospects you would otherwise be unable to reach. Your system allows you to position yourself as THE marketing expert in your marketplace, providing services and information that will draw buyers and sellers to you. With strong and steady effort, you can turn the tables on your competition.
Even better, all this can happen even if it’s not your main focus. If you’re working on attracting Leads and closing more Deals, then your Influence is going to increase. And the more Influence you exert, the more your phone is going to ring.
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