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 Here’s irrefutable proof, of the most effective Internet marketing strategy for realtors and mortgage brokers that I know. More than any other strategy I’ve ever recommended, this one has the potential to make you a ton of money without any more work. When implemented it has incredible potential for your business. It truly is a million dollar breakthrough.
Each month, I spend several days looking into how we can improve the SuccessWebsite® Solution for all our valued members. I analyze what other agents and brokers are doing. I check out our competition. And, I spend a ton of time pouring over trade journals and industry reports to see what all the so-called Internet “experts” are saying. Would it surprise you to know that I subscribe to over 50 Internet marketing and development newsletters? (Yes, I get tons of junk email, but occasionally there is a nugget buried in amongst the usual hype, con-jobs and outright foolishness.)
As part of this process, I go through the marketing practices of all our subscribers and try to analyze what the top people are doing right.
Our top performing members are using Maximum Lead Generation to haul in new business while becoming a host to their already acquired network of leads creating Maximum Referrals – Simultaneously moving both types of prospects to conversion.
Maximum Lead Generation pursues your goal to capture NEW leads. Constantly creates a pool of new prospects and incubates them, so to speak, enough so that they come to know you as a trustworthy information and service provider easing them through the ‘conversion process’. Meticulous design and providing them with multiple compelling reasons to raise their hand and identify themselves launches the conversion process.
People don’t want to be sold. They DO want to be helped, but they don’t want to be sold. By removing the “selling flags”, the response rate goes through the roof!
Maximum Lead Generation requires that your service “fly under your visitors’ advertising radar”. By removing the appearance of a sales message, you reduce the reluctance of prospects to identify themselves. More visitors respond. It’s that simple.
This technique is necessary to convert advertising into leads from NEW prospects and significantly increases the effectiveness of advertising efforts.
An Incredible 290% Improvement In Response From New Leads!
On average, with the Maximum Lead Generation technique, the response percentage is 3 times higher then using the Maximum Referral technique to attract new leads.
 Combing Strategies Into A Powerful System
Your #1 goal should be to get visitors, new and part of your network, to identify and pre-qualify themselves. If you achieve this goal, you will be provided with a steady stream of pre-qualified prospects. Obviously, this is just the first step in the sales process. But with a good follow-up system in place, you will continually generate an ongoing stream of business.
Essential if You Want to Cash in on OngoingReferrals From Your Network
For Maximum Referrals it’s necessary to reinforce ‘you’ as an information provider
and build your reputation and credibility. This technique only works for the group of people who know you - have used your services in the past, will want to use your services again and will happily refer their friends to you. These people already see you as a trusted information provider. To these people, it is important to work with YOU! When these people come looking for you, they will expect to find you and will want you to position yourself to fit their preconceived expectation of you.
This strategy drastically lowers your response rate with new prospects costing you $$$$! Prospects who do not know you yet will typically be attracted through your promotional efforts. Since these people have not yet established a bond or trust with you and do not want to “be sold”, it is critically important to fly under their advertising radar solely using Maximum Lead Generation. This will build equity in your business, developing a saleable asset. Unlike Maximum Referral, this strategy does not build any name recognition or encourage “easy” referral business.
With the Ultimate Maximum Lead Generation, Maximum Referral, and Maximum Lead Conversion System working together in sync, your online marketing skyrockets to the next level bringing efficiency, effectiveness and ease to your business development.
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