HDX Property System

Repeatedly, consumer research shows people love Listings. Our exclusive HDX system is your own Custom MLS website to generate leads even if your business has no current Listings on offer!

Attract high-quality Buyer and Seller leads with powerful Listings Search and customized, hyper-local property Hotlists.

Create fully integrated Hotlist campaigns to promote on Google or Facebook. You decide the property types and areas you want to promote, and become the instant expert on those listings.

Keep leads engaged with new & updated properties sent automatically via email or text. And with lead activity tracking, you can always see which properties, lists, and user-saved searches your prospects are viewing.

You can also feature your own listings and other USPs on your personalized website. And our AI-Powered Marketing tools can help you create personalized, localized, optimized listing descriptions that stand out from your competition.

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Beautifully showcase your Listings
(even if you don't have any)

Our exclusive SuccessHDX technology lets you create customized searches and Hotlists for the property types and areas you want to promote, with a unique look that fits your brand. Power Search provides over 200 property features to filter by, including price range, location, nearby schools, and much more.

Listing displays feature map views, trends commentary, real estate news blog, “pocket listing” pages, user-saved searches and lead activity tracking to peek into their interests.

Hotlists and searches can also include embedded Site Offers to promote your other USPs and lead generation campaigns. These are especially effective on mobile devices.

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Automatic Property Updates

Free email marketing templates to promote your Listings!
Keep your leads coming back with new and updated Listings via email and/or text messaging.

You can also use our SuccessWeb Alerts remarketing technology to broadcast Hotlist updates to followers who haven’t yet identified themselves as leads.

These are hands-down the most opened, read, and clicked-on messages you can send to your leads.

Easily create Custom Saved Searches for leads to demonstrate expertise and provide personalized service. Or automate your Hotlist signups for powerful lead generation campaigns.

Our automatic property updates are much more than a list alert from the IDX. You can include offers and custom messaging, and fine-tune the Listings provided by modifying the Search. We also provide free email marketing templates to broadcast new Listings via our included EngageCRM or Mailchimp integration.

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Customize Your Brand

The HDX Branded Portal is all about you and your business, designed to encourage leads that are ready to work with an agent to choose YOU. Position yourself as the expert on local homes, establish credibility, build trust, and encourage referrals.

Need to refresh your look? Our marketing specialists can use AI content tools like Midjourney and DALL-E to create unique, eye-catching graphics for landing pages, blog articles, and social media posts.

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End-to-End Hotlist Campaigns

Target your best neighborhoods with automatic property Hotlists and promote them on Google or Facebook. HDX handles all fulfillment and delivery automatically, including property updates to keep your leads coming back.

Easily build and launch your own campaigns in just minutes, or let our experienced, AI-Powered digital marketing specialists personalize, localize, and optimize every aspect of your marketing.

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Fully integrated with EngageCRM

ALL our campaigns are fully integrated with EngageCRM with Conversation Engine. You’ll get all your leads in one place, accessible from any device.

Customizable Action Plans fulfill your Hotlist requests automatically. Continue with multi-channel follow-up designed to create more LIVE conversations.

Use our tested and proven messaging templates, or work with our AI-Powered digital marketing experts to build new sequences or boost your current messaging.

Get valuable lead intelligence to guide your follow-up. See exactly what type of homes your most active prospects are looking at, whether through your pre-configured Hotlists or their own MLS searches. Quickly send hot new Listings to your best leads via text and email.

(Want to use your own CRM? No problem! With our “Bring Your Own CRM” approach, we flow your leads directly into your CRM of choice. And if you want to switch to EngageCRM, we offer a free lead import service, potentially saving you thousands over competing CRM services.)

(To make the best use of features like automatic property updates and lead activity tracking, we strongly recommend you pair HDX with EngageCRM.)

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