New Opportunities from Old Leads
Video Series
New Opportunities from Old Leads is a 3-part webinar series. It’s an in-depth look at our SuccessWebsite System’s proven process for setting up and sending lead re-engagement campaigns. And it’s fully adaptable to any digital marketing system. Wake up your leads and unlock the hidden potential in your database!
Click the tabs below to view the recording and timecode index for each part of the series. (On mobile devices, scroll down to find the tabs for Part 2 and 3.)
Re-Engage Your Database
Special automated messaging campaigns to wake up your older leads—at a fraction of the usual messaging costs.
Timecode Index
Timecode Index
0:00 – Introduction
2:23 – Audience inquiry – What re-engagement content do you send this time of year?
5:11 – Recap of Part 1
7:22 – Today’s theme: Content – How do you become the “Welcome Guest” and not the “Unwanted Pest”?
9:23 – Using the SuccessWebsite System’s EngageCRM for re-engagement campaigns
9:48 – Email content
10:19 – Follow-up E-plans (email drip campaigns)
11:29 – Example E-plan content
14:28 – Monthly newsletter option – Mailchimp
16:09 – Monthly newsletter E-plan (and the difference from Mailchimp)
19:20 – Personalization of E-plan content
20:29 – Q: How do we set up a link in the email content?
21:39 – Property Updates
22:23 – EngageCRM Action Plans (automated multi-channel follow-up)
23:21 – Real-world example – re-engagement text message campaign
27:30 – “Worthy-cause” campaign example
29:32 – Incorporating ringless voicemail gets more responses
31:34 – Modifying the Action Plan to include actions of your choice
34:37 – Action Plan template library
36:35 – SMS text messaging – Template Manager
39:03 – Segmenting your leads – Who should you send to and when?
39:41 – Recommendation – segment your leads 500 at a time
41:08 – Lead Filters in our EngageCRM
45:39 – Targeting leads based on listing activity/property interests (requires our HDX property display system)
47:38 – Assigning leads to an Action Plan
48:59 – Assigning leads to an E-plan + tracking email activity
50:13 – (For US clients) Data Enhancement – available option for sourcing additional info about your leads
52:02 – The benefits of re-engaging with old leads
53:59 – Example Action Plan templates for promoting a new listing
57:57 – Special Offer Preview – “Re-Engage Your Database” content and messaging package
58:52 – How to contact us
Timecode Index
0:00 – Introduction
3:33 – Recap of the series
5:01 – Understanding the value of old leads
5:10 – Definition of old leads
6:27 – Why old leads are valuable
7:47 – Common misconceptions of old leads
9:26 – Leveraging technology and automation
10:57 – Lead responses – The Good, The Bad & The Indifferent
11:53 – Text messaging gets higher response rates
15:29 – Dealing with revoked consent
16:14 – A more productive conversation – personal response is best
18:00 – Not ready yet » Nurture newsletter plan
18:27 – Incoming phone calls
19:23 – New Re-engagement Action Plan templates in EngageCRM
20:22 – Coming Soon Listing
21:32 – Older Buyer Leads
22:50 – Older New Construction Leads (adaptable for other niche buyers)
24:10 – Generating your own re-engagement content with ChatGPT
25:33 – Older Seller Leads
26:26 – Re-engagement plans in action – examples
32:54 – Managing your responses with the StayInContact app
34:36 – Leveraging AI-Powered Conversations for fast, efficient responses
35:46 – Smart AI Call Analysis – summaries and transcripts from phone call audio
36:45 – StayInContact in action – examples
42:22 – Best practices for re-engaging leads
44:18 – Overcoming challenges
49:00 – Building a sustainable approach
53:50 – Wake Up Your Old Leads!!! – Our “Re-Engage Your Database” content and messaging package
Learn more and get started today: https://successwebsite.com/reengage/
Re-Engage Your Database
Special automated messaging campaigns to wake up your older leads—at a fraction of the usual messaging costs.
Questions? Get in touch
Our Office Hours:
Monday through Friday, 9am – 5pm EST.
Our offices are closed on all official Canadian holidays.
Re-Engage Your Database
Special automated messaging campaigns to wake up your older leads—at a fraction of the usual messaging costs.