New Opportunities from Old Leads
Video Series
New Opportunities from Old Leads is a 3-part webinar series. We lay out our complete, end-to-end process to re-engage with old leads and help you create new opportunities. Wake up your leads and unlock the hidden potential in your database!
Here’s your complimentary preview of Part 1…
Timecode Index
0:00 – Introduction
3:28 – About this series
5:33 – The Typical “Life” of an Online Lead
8:55 – Our focus – Nurture, Remarket & Re-Engage
10:43 – “Mining the gold” from your database
12:10 – Our Goal and some significant marketing stats to understand
16:05 – Become the “Welcome Guest” not the “Unwanted Pest”
16:43 – You must provide value
18:09 – Timing is everything
19:57 – About our digital marketing platform – The SuccessWebsite System
21:48 – Success stories from our clients
23:47 – What you’ll learn in this webinar series
26:45 – Lead Generation campaign examples
29:08 – Lead Generation Forms
29:45 – Importance of express consent for nurture marketing
32:52 – What happens when leads enter the CRM
34:11 – Know your lead source
34:51 – Conversation View
35:19 – Express Consent recorded
35:58 – Campaign Builder (Platform demonstration)
36:40 – Setting up automated follow-up
37:18 – Example campaign – Home Evaluation
38:04 – Setting up campaign tracking
41:46 – Automated follow-up options
44:29 – Q: Do you suggest using website lead forms or Facebook lead forms?
48:00 – Action Plans – automated follow-up (Platform demonstration)
49:18 – Know your Engagement Rate
50:12 – Follow-up campaign examples
53:29 – Ringless voicemail and the benefits
55:24 – Multi-channel messages all support each other
57:38 – Other available plan templates (or create your own)
58:49 – Next week: follow-up examples, segmenting leads
59:47 – How to contact us
Questions? Get in touch
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Monday through Friday, 9am – 5pm EST.
Our offices are closed on all official Canadian holidays.