About the 12 Days of Features
This December, we’re counting down the 12 Days of Features, a daily spotlight on tools inside the SuccessWebsite platform that existing members often don’t realize they already have access to. Each day from December 13–24, we’re unveiling a feature designed to save you time, generate more business, and make your marketing and follow-up dramatically more effective.

Online leads don’t need more follow-up messages. They need faster, smarter conversations that quickly reveal who’s serious.
That’s what AI Lead Qualifier does.
What It Is
AI Lead Qualifier is an AI assistant inside the SuccessWebsite platform that automatically texts new leads the moment they enter your CRM and carries on a real back-and-forth conversation to qualify them for you
What It Does (Automatically)
The AI gathers the key details you’d normally spend time texting for, like:
- Timeline (how soon they’re moving)
- Financing (pre-approved / cash / still exploring)
- Motivation + urgency
- Location + property preferences
- Price range + must-haves
Everything gets captured and organized so you can step in with context.
Why It Matters
Most missed opportunities happen when:
- leads respond… and nobody replies back fast enough
- follow-up is inconsistent
- agents spend too much time on low-quality leads
AI Lead Qualifier fixes that by delivering:
- Immediate response (seconds, not hours)
- Consistent follow-up (no skipped steps, no “off days”)
- More real conversations with fewer manual texts
- Clearer priority so you know who deserves your time first
How It Fits With Your Campaigns
You can connect AI Lead Qualifier to specific lead sources (like Facebook leads or website forms) so only the leads you choose get qualified.
And if you’re using action plans, you can still run them after the AI finishes—just avoid sending immediate texts that could conflict.
The Bottom Line
AI Lead Qualifier doesn’t replace you.
It replaces the slow, repetitive part of follow-up—so when you personally reach out, you’re talking to someone who’s already engaged and partially qualified.
Our team of digital marketing experts has 27+ years of experience designing effective follow-up strategies, plus technology you can leverage to get more conversations with less effort. To learn more, click the green button below to get started with a free marketing assessment.

