Agent Secrets: Make sure your CRM is working for you

We’ve talked before about how a Client Relationship Management system (CRM) can help you get and maintain more active conversations with your leads and clients. But not all CRMs are created equal. Some have comprehensive follow-up and collaboration tools, while others are simple databases. To keep your lead data current, your CRM must fit your […]

Agent Secrets: Get more incoming calls from your website

We most often think of phone calls with leads as a follow-up activity, after we’ve captured their attention and contact details. But believe it or not, many people are ready and willing to call you, especially when they have a time-sensitive need to buy or sell their home. Make it easy for them to get […]

Agent Secrets: Close more Sellers with a Buyers-in-Waiting List

This one is easy. If you’ve been capturing leads for a while, you have a sizeable database of potential buyers. Show your list of buyer leads to prospective sellers in your listing presentations. It’s a clear demonstration of your ability to find buyers and sell their home quickly. (“Any one of these buyers could be […]

Agent Secrets: Embrace Google Ads for Higher-Quality Leads with Intent

Google Advertising has been a staple media outlet for generating high-quality, high-return leads for realtors over the last two decades and continues to dominate the search engine game. We’ve been running Google Ads campaigns for our real estate clients for over 20 years. These campaigns have generated leads that turned into active clients and closed millions […]

Agent Secrets: Leverage Listings to attract Leads (and more Listings!)

Years of digital marketing experience have taught us this: people love Listings! Listings information ads are consistent high-performers in generating leads. Post all your listings on your website! This is easy to do with the Success platform. The MyListings area lets you post full property descriptions – including photos and virtual tours – and organize […]