Launch professional campaign pages fast, without technical skills
About the 12 Days of Features
This December, we’re counting down the 12 Days of Features, a daily spotlight on tools inside the SuccessWebsite platform that existing members often don’t realize they already have access to. Each day from December 13–24, we’re unveiling a feature designed to save you time, generate more business, and make your marketing and follow-up dramatically more effective.
If you’ve been in real estate for any length of time, you’ve probably had this thought at least once:
“I’d love to run this campaign… if only it didn’t require calling my web developer.”
Landing pages are one of the most powerful tools in digital marketing — and also one of the least used by agents. Not because they don’t work, but because historically they’ve been slow, expensive, and frustrating to create.
That’s exactly the problem today’s Landing Page Builder solves.
Why Most Agents Avoid Landing Pages (Even Though They Shouldn’t)
Traditionally, creating a landing page meant:
- Waiting days or weeks for changes
- Paying hundreds of dollars for a single page
- Settling for something that didn’t quite match your vision
- Scrapping the campaign entirely because it wasn’t worth the hassle
As a result, many agents default to sending traffic to their homepage or a generic contact form — and then wonder why their ads aren’t converting.
What Makes Landing Pages So Important
A landing page has one job: get the visitor to take a specific action.
That could be:
- Requesting a home valuation
- Registering for an open house or seminar
- Downloading a buyer or seller guide
- Viewing a specific listing
- Responding to a Facebook or Google ad
When someone clicks an ad or a link, they expect to see a page that matches exactly what they were promised. When they don’t, conversion rates drop — fast.
That’s why targeted landing pages consistently outperform generic pages.
The Built-In Landing Page Builder (No Designer Required)
Inside your platform, you already have access to a drag-and-drop landing page builder designed specifically for real estate campaigns.
No coding.
No design experience.
No waiting.
You can build a professional, conversion-focused page in minutes by starting with proven templates such as:
- Free Home Valuation pages
- Listing promotion pages
- Open house registration pages
- Buyer and seller guide offers
- Seminar and event registration pages
Each template is structured to guide visitors toward one clear action — without distractions.
Built for Speed, Designed for Reuse
One of the biggest advantages of the landing page builder is how easy it is to reuse what you’ve already created.
Once you’ve built a page:
- Clone it
- Swap out the headline
- Adjust the offer or timeframe
- Launch a new campaign
A page you built for a spring seller guide can quickly become a fall campaign. A successful open house page can be reused for your next listing. Over time, you’re not starting from scratch — you’re building a library of high-performing campaign pages.
How This Fits Into Your Marketing System
Landing pages aren’t meant to live in isolation. They work best when paired with:
- Facebook and Google ads
- Email campaigns
- SMS follow-up
- CRM action plans
When someone fills out a landing page form, their information flows directly into your CRM, triggering the appropriate follow-up — automatically.
That’s how campaigns stay consistent, professional, and scalable.
Stop Sending Traffic to Your Homepage
Your homepage is important — but it’s not a campaign page.
Every successful ad or promotion should send prospects to a page designed specifically for that offer. When the message, the page, and the follow-up all align, conversions improve dramatically.
And now, building those pages no longer requires outside help or long delays.
🎄 Day 7 Takeaway:
If you’ve ever delayed or skipped a marketing idea because creating a landing page felt like too much work, this feature removes that barrier entirely.
Our team of digital marketing experts has 27+ years of experience designing effective follow-up strategies, plus technology you can leverage to get more conversations with less effort. To learn more, click the green button below to get started with a free marketing assessment.
