See Exactly What Your Leads Are Looking At
About the 12 Days of Features
This December, we’re counting down the 12 Days of Features, a daily spotlight on tools inside the SuccessWebsite platform that agents often don’t realize they already have access to. Each day from December 13–24, we’re unveiling a feature designed to save you time, generate more business, and make your marketing and follow-up dramatically more effective.
One of the biggest challenges in real estate follow-up is knowing when a lead is actually paying attention.
Did they lose interest?
Are they just busy?
Or are they quietly doing research on your website right now?
With Lead Behavior Tracking, you don’t have to guess.
Once a lead registers on your website by completing a form, the SuccessWebsite platform automatically begins tracking their activity — and all of it is recorded inside EngageCRM.
How Lead Behavior Tracking Works
Here’s what happens behind the scenes:
- A visitor registers on your website (home search, listing inquiry, seller report, etc.)
- That lead is created in EngageCRM
- From that point forward, the system tracks their activity on your website
Every time they return, EngageCRM logs:
- Which properties they viewed
- When they viewed them
- How many times they came back
- Which pages they spent time on
No additional forms are required.
No extra steps for the lead.
They simply browse — and you stay informed.
What You See Inside EngageCRM
Inside the lead record, you’ll see a detailed activity timeline showing exactly what that person has viewed on your website and when.
This includes specific property listings, not just general page visits.
This gives you real, actionable insight into what that lead is interested in right now, not what they told you weeks ago.
Why This Changes How You Follow Up
Most agents rely on generic follow-up because they don’t have context.
Lead Behavior Tracking gives you that context.
Instead of guessing, you can reach out knowing:
- Which neighborhood they’re focused on
- Whether they’re looking at buying or selling content
- If their interest is increasing or fading
Your follow-up becomes timely, relevant, and specific — not awkward or random.
Avoid “Just Checking In” Messages
When you know what a lead has been viewing, you don’t need to send vague messages like:
“Just checking in to see if you’re still looking.”
You can send messages that actually make sense based on their behavior.
That alone dramatically increases response rates.
A Common Real-World Scenario
A lead registers on your website and then goes quiet.
No replies.
No new form submissions.
Weeks later, they return and view multiple properties in the same neighborhood — all logged inside EngageCRM.
You reach out while they’re actively researching.
That’s often the moment conversations restart and appointments get booked — without the lead ever filling out another form.
This Is Not Website Analytics
This isn’t anonymous traffic data or general website statistics.
This is lead-level tracking, tied directly to real people in your CRM — people you already have permission to communicate with.
It only tracks activity on your website and your registered leads.
The Bottom Line
The best follow-up doesn’t come from guessing or chasing.
It comes from paying attention.
Lead Behavior Tracking helps you reach out at the right time, with the right message, based on what your leads are already telling you through their actions.
Our team of digital marketing experts has 27+ years of experience designing effective follow-up strategies, plus technology you can leverage to get more conversations with less effort. To learn more, click the green button below to get started with a free marketing assessment.
