Wake Up Your Sleeping Leads with EngageCRM
About the 12 Days of Features
This December, we’re counting down the 12 Days of Features, a daily spotlight on tools inside the SuccessWebsite platform that existing members often don’t realize they already have access to. Each day from December 13–24, we’re unveiling a feature designed to save you time, generate more business, and make your marketing and follow-up dramatically more effective.
Most agents already have what they’re looking for — they’re just not using it.
We’re talking about your database.
Past clients. Old leads. People who once raised their hand and then quietly went cold. Not because they weren’t interested — but because timing changed, life happened, and the conversation stopped.
The challenge isn’t that these contacts are “dead.”
It’s that re-engaging them feels awkward.
No one wants to send:
“Hey! Just checking in…”
And no one wants to receive it either.
That’s exactly why Database Reactivation Campaigns inside EngageCRM exist.
What Are Database Reactivation Campaigns?
Database Reactivation Campaigns in EngageCRM are designed to restart conversations using multi-channel outreach, not one-off emails that get ignored.
These campaigns combine:
- 📱 SMS
- 🔊 Ringless voicemail drops
All working together to re-engage contacts without pressure or awkward follow-ups.
Instead of asking people to reply or book a call, you send them something they’re already curious about:
- 🔍 What’s my home worth right now?
- 📊 What’s happening in my neighborhood market?
- 💰 What would a cash offer look like — just out of curiosity?
They engage on their terms.
EngageCRM tracks it all automatically.
Why Multi-Channel Reactivation Works Better
Most databases fail to reactivate because agents rely on one channel — usually email.
EngageCRM solves this by letting you reach people the way they actually communicate today:
- An email delivers the information
- A short SMS reinforces the message
- A voicemail drop adds a human voice — without interrupting their day
No phone ringing.
No chasing.
No pressure.
The result? Higher engagement and better timing.
How EngageCRM Handles the Follow-Up
Here’s where the system does the heavy lifting.
- You launch a database reactivation campaign in EngageCRM
- The campaign goes out via email, SMS, and voicemail drops
- You’re notified when someone shows interest
Now your follow-up feels natural:
“Hey, I saw you checked out your home’s value — thinking about making a move?”
That’s not cold outreach.
That’s responding to intent.
Real-World Example
An agent sends a multi-channel home value campaign through EngageCRM to 200 past clients.
- 47 people interact with the valuation tool
- The agent follows up only with those 47
- 12 real conversations happen
- 3 listing appointments are booked
- 2 listings are signed
Time invested: about 20 minutes
Result: Two listings worth roughly $12,000 in commissions
No cold calling.
No mass follow-up.
Just smarter timing.
The Real Advantage: You Stop Guessing
The biggest benefit of database reactivation campaigns isn’t automation — it’s clarity.
EngageCRM shows you:
- Who is paying attention
- What they’re interested in
- When they’re warming up
That means you stop guessing who might be thinking about moving and start focusing on the people who already are.
Your database isn’t cold.
It’s under-used.
Our team of digital marketing experts has 27+ years of experience designing effective follow-up strategies, plus technology you can leverage to get more conversations with less effort. To learn more, click the green button below to get started with a free marketing assessment.
