Turning anonymous website traffic into verified leads
About the 12 Days of Features
This December, we’re counting down the 12 Days of Features, a daily spotlight on tools inside the SuccessWebsite platform that existing members often don’t realize they already have access to. Each day from December 13–24, we’re unveiling a feature designed to save you time, generate more business, and make your marketing and follow-up dramatically more effective.
Over the past 12 days, we’ve walked through a wide range of powerful features inside the SuccessWebsite ecosystem — from call recording and AI summaries to landing pages, content, multi-channel follow-up, ad management, analytics, and onboarding.
Each feature solves a specific problem.
But today’s feature does something different.
It doesn’t replace your website.
It doesn’t change your traffic strategy.
It doesn’t ask visitors to fill out more forms.
Instead, it addresses one of the biggest inefficiencies in digital real estate marketing:
Most of your website visitors are invisible.
The reality of website traffic (no spin)
On average, 98% of website visitors never fill out a form.
They:
- Browse listings
- Read market updates or blog posts
- Check your credentials
- View neighborhoods or home values
And then they leave.
You may have paid to get them there through:
- Google ads
- Social media
- SEO
- Email campaigns
- Referrals or brand searches
They showed real interest — but without a form submission, chat, or registration, you have no way to follow up.
That’s not a website problem.
That’s a visibility problem.
What Success Lead Reveal actually does
Success Lead Reveal identifies who is visiting your website — even when they don’t fill out a form.
Using compliant, publicly available data sources, Lead Reveal attempts to match anonymous website visits to verified contact records after the visit occurs.
When a verified match is found, you receive:
- Full name
- Email address
- Phone number
- Property address (when available)
- Estimated home value
There are:
- No pop-ups
- No forced registrations
- No added friction for the visitor
The experience stays clean — while you gain visibility.
How it works (high-level, technical overview)
Here’s the simplified process:
- A visitor lands on your website
- Lead Reveal detects the visit and session data
- The system attempts a compliant identity match
- If a verified match is found, the lead is revealed
- The contact is delivered into your CRM for follow-up
You are not buying cold lists.
You are identifying people who already visited your site.
That distinction is critical.
Pricing model: simple and usage-based
Success Lead Reveal operates on a transparent, pay-per-result model:
- $4 per verified lead
- You only pay when a verified match is delivered
- No contracts tied to traffic volume
- No paying for impressions, guesses, or “potential” leads
Real-world example
Agent averaging ~150 website visitors per month:
- Before Lead Reveal
- 3–4 form leads (2–3%)
- After Lead Reveal
- 30–45 revealed leads (20–30%)
Same traffic.
Same website.
Significantly more opportunities.
Typical monthly spend: $120–$180
For many agents, that translates into multiple additional transactions per year.
Why this feature amplifies everything else
Success Lead Reveal isn’t meant to live on its own.
It strengthens the entire system around it.
- AI lead qualification works better with more data
- Behavior tracking becomes tied to real people
- Database reactivation grows faster
- Email and SMS campaigns reach warmer audiences
- Ad performance improves because fewer visitors are lost
Instead of generating more traffic, you start capturing more value from the traffic you already have.
What Lead Reveal is — and what it isn’t
It’s important to set proper expectations:
- Not every visitor can be identified
- Match rates vary by location and traffic quality
- It doesn’t replace opt-in forms — it complements them
But when matches occur, they are:
- Verified
- Actionable
- Based on demonstrated interest
This isn’t speculation.
It’s visibility.
Why we saved this feature for Day 12
Success Lead Reveal isn’t the oldest feature on the platform — but it is one of the most impactful.
It fills the largest gap in most agents’ digital marketing:
Knowing who’s actually paying attention.
Once that gap is closed, everything else — content, ads, follow-up, automation — becomes more effective.
That’s why we chose to close the 12 Days of Features series here.
Final thoughts
Twelve days.
Twelve powerful features.
One connected system.
The agents who perform best in 2025 won’t necessarily be the ones spending more — they’ll be the ones capturing more of what they already earn.
If you’d like to see Success Lead Reveal in action, or understand how it fits into your current setup, just reach out. We’re happy to walk through it.
And if you’re thinking, “I want this entire system working together,” now is the perfect time to plan ahead.
Merry Christmas 🎄
Our team of digital marketing experts has 27+ years of experience designing effective follow-up strategies, plus technology you can leverage to get more conversations with less effort. To learn more, click the red button below to get started with a free marketing assessment.
