Building Your Reputation as THE Go-To Agent
Watch the full webinar replay below for hands‑on strategies to position yourself as the go‑to local real estate expert, using content, community, and automation.
▶️ Watch the Replay Below
🎯 Why This Matters
In today’s fast‑moving real estate market, most agents know their stuff—but few are seen as local authorities. That’s where your content and systems come into play:
- Agents get 38% of business through referrals, while many only tap into 10–20% of referral potential
- Though 88% of clients would recommend their agent, most agents stay top‑of‑mind for only ~11%—because they don’t follow up consistently
In this webinar, Kristie breaks down how to close that gap—and become the obvious choice in your market.
🧠 What You’ll Learn
1. Hyper‑Local Content That Builds Trust & SEO
Craft posts with a geographic edge—neighborhood report cards, insider stats, hidden-pockets insights, community lifestyle guides. These rank in Google and prove you live and breathe your area, not just sell homes there.
2. Strategic Visibility & Positioning
It’s not about posting everywhere—it’s about targeting the platforms your ideal referral sources frequent: YouTube, Facebook groups, Google Business, LinkedIn, local coffee shops or bulletin boards. Controlled distribution builds trust.
3. Frameworks That Turn Content into Referrals
Learn the four pillars of local authority—from community integration to collaborative partnerships—so that your content becomes shareable, referral-worthy, and not just another page on your site.
4. Automated Follow-up Systems
Transition from one-off interactions to a referral-ready mindset. Build multi-tier CRM touch sequences—post-closing, quarterly neighborhood insights, annual anniversary and holiday messaging—to stay in front without manually chasing contacts.
⚡ 90-Day Local Authority Action Plan
| Phase | Timeline | Focus |
|---|---|---|
| 1 | Days 1–30 | Audit your local footprint: review existing content, keywords, competitors, and client perceptions |
| 2 | Days 31–60 | Roll out content: blog posts, newsletters, Google Business updates, segmented emails |
| 3 | Days 61–90 | Grow momentum: launch events, partnerships, referral incentives, and expand visibility channels |
Start by choosing 3–5 neighborhoods you want to own, build content and relationships around those areas, and let systems do the heavy lifting.
✅ Ready to Put It Into Action?
This webinar also introduces the Content Accelerator, our collaborative program designed to work with you on strategy, content, and system integration—making it easy to go from generic agent to recognized local expert at just US $49/month.
You’ll get:
- A personalized content calendar tailored to your target neighborhoods and goals
- Ongoing guidance from our team to implement and optimize your strategy
- Email and text support whenever you need help
Our team of digital marketing experts has 27+ years of experience designing effective follow-up strategies, plus technology you can leverage to get more conversations with less effort. To learn more, click the green button below to get started with a free marketing assessment.
